5CODES
As AI changes how we work,
human conversations matter more.
THE 5 CODES
Of Influential Communication
A science-based framework for leaders who need to align others in an AI-driven world
As AI changes how we work conversations matter more.
THE 5 CODES
Of Influential Communication
A science-based framework for leaders who need to align others in an AI-driven world
The Problem
This is what
your people
do every day.
Business results
depend on it.
Yet with speed and tech running the show, the human skills that make conversation productive are being left behind.
Of all failed projects,
51%
are caused by poor communication
And it’s showing.
More disengagement, attrition, rework and change that never sticks.
This is not a people problem.
It’s a conversation problem.
Knowing where to go is easy. Taking others with you is the hard part.
And that’s what matters most.
The Solution
THE 5 CODES
Of Influential Communication
The science-based roadmap for every conversation
All Productive Conversations
Are Made of 5 Intentions
Build the trust
State the case
Understand others
Think concisely
Build shared ground
If you want to end up on the same page, lead them there step by step.
Workshop Outcomes
Leaders will be able to:
Sequence high-stakes conversations effectively.
Spot exactly when a conversation breaks down.
Build real buy-in. Not surface-level agreement.
Use the framework immediately.
Measured Results
85%
actively using skills in the first month
85%
actively using skills in the first month
85%
actively using skills in the first month
What Changes?
- Feedback motivates
- Safety grows
- Issues surface early
- Trust builds
- Teams align
- Projects accelerate
- Talent stays
Feedback From CBusiness Leaders
“Perfect for today’s business environment.” Eileen Chia, Managing Director DBS
“Meaningful, practical, impactful.” Pei Ling, HR Strategy Bank of Singapore
“Easy to understand. Deeply relevant to multicultural context.” Desmond Chen, Senior HR Manager, Beam Suntory
“Amazingly relevant. I can apply it every day.” Participant, The Asia HRD Congress
“Practical tools to negotiate smart and handle tough conversations.” Participant, MD, Asian Bank
“Our highest-rated workshop.” Kathy Sim, Senior HR Leader, Intel
Marianna Pascal, the World’s Top 10 TEDx female speaker, is an award-winning corporate communication specialist based in Singapore. Marianna works with multinational organisations across the globe. For over 20 years she has helped leaders become powerful communicators so that they can win trust and improve outcomes.
Reach out to see how The 5 Codes can support your 2026-2027 leadership and culture priorities. Which option makes sense for you?
